A Tradwife (a portmanteau of "traditional wife") is a member of a contemporary lifestyle movement and internet subculture that advocates for a return to traditional gender roles.

The movement, which gained prominence in the late 2010s and early 2020s through social media platforms like TikTok and Instagram, promotes an idealized vision of the 1950s housewife. Adherents, who are primarily women, often reject careers outside the home to focus on domestic tasks such as cooking, cleaning, and raising children, while embracing a submissive role in relation to their husbands.

The aesthetic is a romanticized interpretation of 50s Suburbia , featuring vintage-style dresses, aprons, and immaculately kept homes. The movement is highly controversial and is frequently criticized for its anti-feminist stance and its association with politically conservative or far-right ideologies.

The Tradwife movement is a contemporary phenomenon that gained traction on social media platforms in the late 2010s and early 2020s. The archetype was popularized in certain internet circles through memes like the "Tradwife Wojak," which appeared on 4chan in 2019, and began to build a dedicated online community with the launch of Instagram accounts like @thetradwivesclub in 2021. The movement achieved mainstream viral status on TikTok in 2023, largely due to the influence of Estee Williams, a 25-year-old influencer whose videos promoting traditional housewife values brought the lifestyle to a wider, and often critical, audience. Other notable proponents who have built platforms around the aesthetic include Alena Kate Pettitt, founder of "The Darling Academy," an online business that sells books on etiquette and traditional femininity.

The fashion of Tradwives reflects the femininity of its wearer, while staying modest to reflect the conservative and possibly religious values she would have. So, the most popular garments are dresses and skirts at a length past the knees.

As Tradwives can differ in their followed aesthetics, their clothing reflects the different "subgenres." Cottagecore Tradwives would of course wear prairie dresses, pinafores resembling historical fashion, and more floral patterns, while 1950s-inspired Tradwives would wear historical reproduction clothing.

The tradwife movement are infamous among online spaces due to upholding far-right beliefs and values. Since tradwives are devoted to living like the ideal 50s housewife and returning to traditional gender roles, many are anti-feminist, believing that feminism forces women to abandon motherhood and traditional femininity for the workplace.